To read the full article and view the rest of the July issue of Bike Biz click here.
Thank you to everyone who turned up last night to make our Champagne Bicycle Treasure Hunt so much fun! We’re just going through the photos of the event and hope to have them posted on the flickr by tomorrow. Congratulations to our winners last night, we still have a couple more prizes left to give so check this space over the weekend in case it’s you!
This morning I went on to the BBC London Breakfast Show with Jo and Paul to talk about the launch of our range in Topshop and how fashion can be used as a tool to encourage more women onto their bikes.
The stylish new women’s cycling specific clothing and accessories company, Cyclodelic, is launching at Oxford Street’s Topshop flagship store on Thursday 9 April 2009. Designed and handmade by two female cyclists in their East London studio, Cyclodelic believes that girls who cycle don’t have to forfeit fashion over function.
With prices starting from £10, Cyclodelic products are filled with functional features, from waterproofing Cordura to reflective seams, and are more colourful than a box of smarties – proof that ladies don’t have to reach for the unflattering fluorescent when hitting the road. Continue reading
We found this picture on the Fixed Gear London blog and had to cycle down to see it for ourselves. Whilst we’d like to give TopShop the big thumbs up for promoting bicycles as a cool way to be seen getting around town, we have one BIG problem with TopShop’s window display – where are the bicycles for the girls!?