Feature in Global Innovation Report

global innovation report

Article Reads:

Global Scanning
Compiled by Gemma Ball GDR Creative Intelligence
Cyclist chic (4 & 5)
Fashion retailer Topshop in London has embraced the city’s
revived interest in cycling by teaming up with Cyclodelic –
a fashion brand aimed at female cyclists – to create a new
accessories range. The collection includes bags, caps and ankle
cuffs in striking hues, encouraging wearers to enjoy the
sport without neglecting their personal style. The launch was
celebrated with a fancy dress bike ride around London.
Participants were charged £5 to enter and the best-dressed
cyclists – as judged by Cyclodelic – won items from the new
collection. Garments are priced between £10–£140 ($15–$213).
Source: http://www.fitsugar.com
Design: Amy Fleuriot (www.cyclodelic.co.uk)

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