Laura Tenison MBE Confirmed for Cycle Show

Laura Tenison MBE has also been confirmed to speak at this year’s Earl’s Court Cycle Show on the Family & Leisure day, Sunday October 11th.

As the founder and managing director of JoJo Maman Bébé, Laura Tenison has grown the company organically from start-up to its current £19M gross turnover, without the need for VC or private equity. Now the UK’s foremost niche market specialist in the pregnancy and baby market, JoJo offers fashionable maternity wear, a Breton inspired children’s collection and original nursery products, gifts and toys. In short, JoJo Maman Bébé offers a quirky and imaginative collection of everything you need from pregnancy to pre-school.

Laura Tenison is a trustee of the company’s designated charity, Nema; chosen to ensure that donations make a real difference to the lives of less fortunate children around the world. ‘Nema’ (reg charity number 1113131) which translates as happiness after hardship is currently receiving assistance from JoJo in the form of administration, accounting, website, ongoing in-house donations and fundraising. This year JoJo will build and support a school in rural Mozambique and provide around 70 children with secondary school scholarships.

Laura is a keen cyclist and during National Bike Week in June 2009, she cycled from the JoJo Design Studio in London to the head office in Wales in order to raise awareness of the charity. In addition, Laura organised the first Buggy Fun Run in Battersea Park on 15th September 2009 with a target to raise an additional £25,000 for Nema. For more information on the charity work please visit

Her determination that women can ‘have it all’ has provided inspiration for many. She is a voluntary Welsh Assembly Role Model and has on numerous occasions talked to groups of teenagers at schools in South Wales. Laura has also spoken voluntarily at women’s conferences and business groups (both in the UK and Africa) to encourage women from all walks of life to start and grow their own businesses. In the past 12 months she has given many talks including a speech in French on behalf of the Welsh Assembly at the Hotel du Matignon, Paris in May 2009 and an inspirational talk at the British Library. She will also make the occasional appearance on relevant TV and radio programs and has appeared in the last few weeks on the BBC’s Beat the Boss, The Apprentice – You’re Fired, Channel 4 News and BBC Breakfast TV to name a few.

She divides her time between London (where the JoJo Maman Bébé design studio and marketing office is based), the company’s headquarters in Newport, South Wales (where her family are from) and her cottage in Brittany where the idea for JoJo was first conceived.

For more information please visit

Laura Tenison

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