Cyclodelic in Final for National O2 X Awards

Young Entrepreneur from Hackney short listed for National O2 X Awards

O2 reveals the best of London’s emerging business talent

04 September 2009

O2 today announced that a young woman from Hackney has been short listed for the prestigious O2 X Awards 2009.  A hotly contested title, this up and coming businesswoman has been identified as one of the most inspirational young people in her field, showing business acumen beyond her years and thriving in challenging economic conditions.

Amy Fleuriot has raced her way into the final with women’s cycle wear and accessories line, Cyclodelic, which has gained recognition for its fun and fashionable approach to women’s sports wear.

The finalists from the Young Entrepreneur category will be invited to attend the national finals for the O2 X Awards in London in October of this year, where the O2 X Female and Male Entrepreneur of the Year will also be announced.

The O2 Young Entrepreneur of the Year is a new category for business owners aged 25 and under. It has been set up to recognise the increasing influence of young entrepreneurs on the UK’s small business community. The winner from each category will receive a winners’ package of £5,000, PR support and mentoring from a business expert.

Simon Devonshire, Head of Small Business Marketing at O2, comments: “The level of business talent, innovation and creativity evident in the entries we have received reveals a whole new generation of young entrepreneurs emerging from London. It’s fantastic to see and integral to the continued success of the UKs small business community as a whole and we are delighted to be able to recognise the contribution and success of these young business men and women through this new X Award’s category.”

Now in their 6th year, the O2 X Awards are a celebration of entrepreneurial talent across the UK and aim to recognise and reward the men and women who are responsible for doing business in a creative and innovative way. The new generation of small businesses are responsible for driving forward business development in an increasingly tough economic climate.

Launched in 2003, The O2 X Awards provide a valuable platform for small businesses to highlight their achievements at a grass roots level through to national awareness.  Selection criteria focus on cutting edge innovation, creative vision and a drive to succeed.

Amy Fleuriot, Cyclodelic

Cyclodelic has been designing and manufacturing women’s cycle wear and accessories in the UK for the past three years. The business also runs a successful events consultancy that works with government and private establishments to promote cycling to women in a fun and fashionable way.

For more information please contact:

Mai Amin

Talk PR

020 7544 3686

Nathan Kemp

Talk PR

0207 543 4670

All O2 news release can be accessed at our website:


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