The Zandra Rhodes Bicycle Project

Zandra Rhodes Interview in the London Cyclist, Oct-Nov 2009

If you follow the Cyclodelic blog you’ll know that we were paid a visit by fashion royalty, Zandra Rhodes at the Cycle Show last year. What I didn’t mention was why.

Over the past couple of months we have been working with Zandra, thanks to the London Cycling Campaign, to re design her dusty Raleigh Shopper and make it as fabulous as her. It all started when Koy interviewed Zandra for the London Cyclist Magazine (see picture of article). Last week we retrieved the iconic little bicycle from Zandra’s garage and yesterday it began its journey to an extreme make – over. First stop Velorution.

Over the next few weeks Zandra’s cycle will be stripped, scrubbed, sprayed, decorated at her London studio, be given new parts, a touch of bling and then returned to Zandra phew!

The whole process is being filmed and we will keep you updated with our weekly progress. At Cyclodelic we are feeling the pressure of designing Zandra some new panniers and a custom saddle to match the bicycle. More to come…

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