This Wednesday the 30th of March the LCC will be holding their biggest Day of Action ever to eliminate lethal lorries. Standing at 10 points across London members of the LCC will be trying to raise awareness and get all London cyclists involved in the campaign. The aim of the day is to get thousands more signatures for their petition which is insisting on cycle training for all London council lorry drivers to help improve safety for cyclists.

  • Lorries make up only 5% of London traffic, but are involved in over half of the cyclist fatalities.

On the Day of Action, LCC staff and volunteers will be located at busy cycle routes all over central London, stopping cyclists and asking them to sign the petition.

“We need more cyclists to support us on this day, so if you are passionate about lorry safety then please help us by giving up a couple of hours of your day either on the way to work or on the way home to help collect signatures and make cyclists voice heard.”

To volunteer fill out this form


Fashion Popcorn – This Thursday

My fabulous Fleuriot cousins have created the Fashion / Digital Media event of the year.

Press Release:

So now its time to tell you about Fashion Popcorn, a digital fashion salon I’ve cooked up with Emily (a fashion editorial consultant/digital content producer) and Constance (an artist and pervasive media practitioner) Fleuriot. Yes it’s a creative-meets-digital family affair, ably assisted by the fabulous Roma Vaccaro, who is helping us make it happen.

Fashion Popcorn
Thursday July 22 at 6.30pm
(for 7pm start)
the Centre Space and Terrace, London College of Fashion, John Princes Street, London, W1.

Our event is part of the Rushes Soho Shorts Film Festival, and is supported by Shooting People; big thanks also due to London College of Fashion, for letting us use their perfect event space.

We’re inviting film-makers, fashion designers, communicators and digital media practitioners to pinpoint and debate the issues around fashion, film and digital media, and get excited about the future of fashion in the digital landscape. Let’s start a conversation!

A short fashion film and pervasive media presentation is followed by a panel discussion, with guests encouraged to pose questions and contribute their viewpoints. This will all be followed with some good ol’ networking, with a refreshing beverage in hand, courtesy of Martini.

Matter2Media’s Tim Kindberg will present his very exciting Krstl project, which we will all get to play with, and ultra-talented film-maker and curator Kathryn Ferguson also joins the panel. See her gorgeous Crystallinefilm for the Richard Nicoll S/S10 Catwalk show below.

Fashion Popcorn aims to play a role in demystifying digital, social and pervasive media, debunk the geek myths, and encourage the use of new technologies for creative expression and communication – and we’re hoping to have some fun along the way!

If you would like to come, please get in touch: info(at)

Cocktails, Soho and the Dunwich Dynamo…

Wow! What an action packed time I had last week!

On Thursday night, Amy and I went to the Red Bull head office for the Charge Bike 2010 Launch party to check out the new bicycles and clothing range. It was beautifully presented throughout the ground floor bar area of the Red Bull offices. After getting ourselves slightly lost downstairs in the basement toilet and almost having to call a friend to rescue us we got comfy in the lounge area amongst the gorgeous display of saddles, handles bars, tape, wheels and bike accessories. I have a wish list already!

So good they almost look edible! Candy coloured saddles by Charge.

After that we cycled over to the Champfest Magazine Launch. There was some really interesting art work there and it was nice to meet the two creaters of the mag, Monique and Jo, twins from Adelaide, Australia. I was really impressed with them for doing so well here in London 🙂

Chris, Damien chat to Monique, one half of the Champfest Magazine duo

By that stage Amy and I had already had 5 Mojitos from the Charge Party before hand! We were nicely tipsy but I managed NOT to stack my bike!

On Friday Amy, Chris and I rode over to Tokyo Fixed Gear, a great bike shop in Soho specialising in fixed gear parts and Japanese streetwear, we had a delicious pub lunch off seven dials and then hopped over to Velorution to check up on the Cyclodelic stock there. It was only on the way back that I noticed my headset was loose but luckily Chris had a good friend at the London Bicycle Workshop, a new store just off high Holborn who were on hand to save the day – if only they also had a cure for my boney butt which is hurting AGAIN!!! How will I cope during the Dunwich Dynamo I do not know!!!!

So this week I cant help but have the self inflicted pain of the 120 mile night ride that is the Dunwich Dynamo lingering on my mind….This time next week I’ll probably need a bumless wheelchair! The truth is I’ve resided to the fact that I’m definitely riding it and there is no turning back now, but I’m still pulling out the excuses left right and centre! “Oh but the saddle pain”, “It will wear my nice new Halo tires out!”, “Maybe I’ll cycle too slowly, don’t wanna hold you back…”, “Only if Seb does it too….!!”….. To all this silly talk, my friends have combating reasons to all…So excuses aside, I’m up for the challenge! And I’m actually really excited now, its all in good fun! My butt is telling me to think positive thoughts and wear those damned padded cycle shorts with pride 🙂

Personal Training with Gary Plumridge

Whilst out shooting our new collection in Battersea Park on a blissfully sunny Saturday we had the good fortune of bumping into personal trainer and ‘psychic‘ Gary Plumridge. I say psychic because without knowing it Gary had brought along boxing gloves, weights and an exercise ball that exactly complemented our new clothing range – spooky!! Not only did Gary lend us his equipment as props for the shoot, he also gave our model Carli some one to one boxing tips whilst we were shooting. Thank you Gary for making our day!

To get in touch with Gary about his Personal Training classes e mail <>

Gary shows model Carli how to throw a punch!

Look Mum No Hands!

Photo by Risa Sano taken from

Cafe by day bar by night, Look Mum no Hands looks set to become London’s premire cycling hub with an impressive calender of book launches, film screenings, exhibitions, maintenance classes, and bike jumbles already lined up.

Situated at 49 Old Street, London, Look Mum no Hands has a relaxed vibe with outdoor seating and ample secure bike parking. The cafes large selection of home made cakes and locally sourced food and drinks make it the perfect venue to lunch with friends or unwind with a glass of organic wine in the evening (it’s open until 10PM Mon-Sun).

Free WiFi and staff who know how to make a proper flat white means it may also quickly become my new office!

Scooter Kit

Dates: 13 May 2010 to 19 June 2010
Times: 13 May – 19 Jun 2010 Mon – Wed, Fri, Sat 10:00 AM – 6:00 PM; Thu 10:00 AM – 7:00 PM
Venue: The Aram Gallery

Tonight was the Private View of Scooter Kit, a design and technology project by Ben Wilson and 12 enthusiastic teenagers all taking part in Design Camp 2009.

Installed in the Aram Gallery, upstairs in the iconic design store the exhibition is a celebration of the students work. Wilson worked with pupils from schools in West London as part of Design Camp to design and make scooters from an entry-level kit of parts. A fantastic achievement  for both the students and Wilson it was one of the most uplifting launches we’ve been to in a long time.

Go and be inspired yourself and see Skooter Kit at the Aram Gallery before the 19th June.

Cyclodelic customer gets abusive Van driver sacked

Unfortunately as cyclists we have, most of us, at some point come to blows with drivers simply because they think we shouldn’t be on the road. Yet how often do we wish we could do something about it but feel powerless to do anything.

Well dear fellow bicyclists, read on and let James Hoggarth be inspiration to us all. After suffering a torrent of abuse and being deliberately swerved into by a van driver last month, Hoggarth reported the abuse to the company and to the Met police’s Roadsafe London website, which gathers evidence of bad driving and after CCTV evidence from inside the cab of the van backed up his claims the company sacked the driver instantly.

Read the full article here.

25 London Cycle Routes

A few weeks back I was chatting with my friend Andreas and he was describing a recent night-ride he took through London.  His ride sounded like a refreshing change of pace from the usual ride during daylight and he pointed out some routes that are perfect for nighttime cycling.

Andreas has recently released an eBook that contains 25 of the best cycling routes in London, unlike traditional cycle route planners the book is full of quirky rides including more mountain bike-esque routes (great in Winter, Andreas says) and one that takes you down the narrowest street in London!

With challenging longer distance rides for the more experienced cyclist to routes for the casual cyclist this eBook is a good read for anyone.  Whether you’re looking to keep fit or entertain the kids for the day there’s a suitable route for you!   Full of useful information about London you will discover routes that no one else knows about and all your friends will want to try out.

The directions are easy to follow with colour maps and GPS coordinates, letting you follow the cycle routes any way you want.  Each ride has a great description so you know what to look out for and where to stop.

London is home to many amazing greenways, towpaths, and cycle routes, you just have to know where they are!  The London Cycle Routes eBook will help you escape traffic and find scenic routes so you can enjoy cycling the way it should be.

The best part is that as it is an eBook and therefore instantly available to download!  It comes with features such as GPS coordinates and you can print off the relevant pages of your route rather than carrying a bulky book.  And because it’s an eBook you’ll be sent free updates!

Available now!  Reduced rate of £4.95 for a limited time only.

You can download the London Cycle Routes eBook and find out more here.