Hackney Green Heroes

Last night I was privileged to be invited to talk at the Hackney Green Heroes Awards along with Amelia Gregory of Amelia’s Magazine and the lovely Lyla from Traid who had worked with students from Hackney Free and Parochial School, Horizon and Stoke Newington High School to produce re-cycled fashions that were paraded on the catwalk as part of the event. More pictures here.

There’s no “i” in team…

What would have happened if Harry hadn’t made the train that morning? It was a sliding doors moment and who knows!?…. But, he made it and within seconds, it was the start of I Bike Cambridge Weekend for Team Cyclodelic! We were off on the train from London Liverpool Street to Cambridge and almost a full team; hair stylists, make-up artists, sound engineer and assistants.

The rest of the team, stylist, photographer and of course the director Amy Fleuriot were already there unpacking the tarps, mannequins, goody bags, bunting and bags of gorgeous clothes from the various Esthetica and cyclewear designers. It really was a case of sisters doing it for themselves (don’t even ask about Amy, Andrea, Sophie’s trip up there in the white hire van!) as we got ready for the much anticipated fashion show.

Saturday was exciting and a really big learning curve for all as we battled on in 39 degree heat. By Sunday the temperature had cooled down and we managed to iron out the creases to get the shows running like clock work.

With the stage set, music queued, pedal powered bicycles fully charged, goody bags at every seat and our 15 gorgeous models out of hair, make up and into wardrobe we were ready for a final countdown call on mic. We then successfully rolled out 4 shows throughout the day, all on time.

Starting many months back with Amy working on bike design workshops with three local colleges, today we would showcase all the hard work that had been done. Despite the obstacles over the two days it was such a success!

I Bike Cambridge

Click image to enlarge

We’ve created a new blog page dedicated to the I Bike Cambridge event.  Click and find it here.  It is updated regularly, so be sure to check back often for any news about the Big Weekend on Saturday the 10th and Sunday the 11th of July.

Join the Great Fashion Cycle 2010

About this time last year I had the pleasure of meeting with Larissa from the Environmental Justice Foundation. Larissa had found out about Cyclodelic through an event she was planning at London Fashion Week to raise awareness of their first Great Fashion Cycle last June. Over a steamy coffee near the charities offices off Exmouth Market she told me all about the great work that EJF has been doing. Larissa explained that ‘EJF work on a ground level empowering local communities to investigate, expose and peacefully resolve abuses’. They campaign internationally on the issues that effect their grassroots partners working locally to solve problems including cotton productionpirate fishingshrimp farmingpesticides,wildlife and climate refugees.

EJF is a relatively small charity by comparison but their list of fashionable supporters is vast. Their high profile cotton campaign definitely made an impact on me. We’ve all read about the horrors of child labour and the benefits of going organic but watching ‘White Gold – The True Cost of Cotton’ really hits home just how huge an issue this is and how easily we can all make a difference.

Larissa gave us the details of their Soil Association registered Organic printers and they are now the only ones we use for our Printed Tees. It seems this campaign has struck a cord with the entire fashion industry. Check out their range of exclusively designed T Shirts, my fave is by Zandra Rhodes but there are also stunning designs by the likes of Allegra Hicks, Giles Deacon and Alice Temperely.

If like me, you feel compelled to wear more than just the T Shirt, sign up for this years Great Fashion Cycle from London to Paris. The video from last year made it look like a blast. The ride is fun and female friendly and supports a fantastic cause. What’s more Cyclodelic are going to be collaborating with EJF to design the first Great Fashion Cycle T Shirt for all participants. So what are you waiting for! If you care at all about child labour or the environment then sign up now to join us on this style savvy adventure and make a difference to the lives of people who really are slaves to the fashion industry.

Cycle Fashion Show in Brighton

Cyclodelic teamed with Brighton & Hove Council to facilitate the Wheels of Fortune fashion show for the White Night Festival in Brighton on October 23rd.  Every year thousands of people gather in Brighton to celebrate the turning back of the clocks.  The show gave local retailers specializing in urban, street and sport fashion a chance to promote their products.

The catwalk for the show was built out from the steps of the Unitarian Church on the pedestrianized New Road.  The four pillared entrance of the church provided a dramatic backdrop to the bright fashions that were showcased.  Bright lighting effects and visuals projected on the facade of the building, combined with a cool mix from the DJ, featuring music from local bands and DJs made the clothes dazzle on the catwalk.  The products featured in the show were bright, modern performance inspired pieces from Addict, Cycle Chic, Cyclodelic, Brooks Running, Cyberdog, Vans, The Jog Shop, Tokyo Fixed Gear, Two n Fro and She Active.  Bikes were supplied by M’S Cycles, Cyclodelic and Cranks.  Exposure Lights helped illuminate the stage and make-up was applied by Shu Uemura, styled by Xanthe Goode.

The crowd began gathering hours before the start, in awe of the fabulous venue.  During the show, everyone was transfixed on the bright, beautiful clothing that would make anyone shine on the streets of Brighton.  Ultimately, Wheels of Fortune was a huge success and a great deal of fun.  The show definitely amplified the energy and contributed to the funky vibe of the festival.  It was a great way to celebrate the turning of the clocks!

Cycle Fashion Show

Photography by Max Letek - Black Projection - http://www.blackprojection.com

Cycle Fashion Show

Photography by Max Letek - Black Projection - http://www.blackprojection.com

cycle fashion show

Photography by Max Letek - Black Projection - http://www.blackprojection.com

Cycle Fashion Show

Photography by Max Letek - Black Projection - http://www.blackprojection.com

To see a full selection of photos and request copies please visit http://blackprojection.com/#/bm-models/4536577236