Endless Cycle: The Tweed Run

I had a great time researching and writing a feature on the London Tweed Run for this months issue of Selvedge Magazine. Selvedge is a beautifully put together monthly publication that explores the use of textiles across various contexts, including fine art, fashion, interiors, travel and shopping.

Look out for myself and the rest of the Cyclodelic team at the next Tweed Run on the 13th April 2013 where we’ll be joined by Jae Schmidt, owner of US bicycle boutique Houndstooth Road.

selvedge magazine

tweed run

tweed run artwork

New Look promote cycle fashion with a quote from Cyclodelic

Our founder Amy Fleuriot was asked to provide a quote for high street retailer New Look, to be used in their Summer 2011 Magazine feature on bicycle fashion. We think it’s great to see the high street taking notice of all the benefits of riding a bicycle and show that you can be fashionable and cycle. We hope that articles like this will inspire more young women to ride their bicycles.

Deutsche Welle-TV: City Cycling Fashions

Last week Cyclodelic spent the day being filmed and interviewed for Berlin based Deutche Welle-TV. The 5 minute segment on City Cycling Fashions was broadcast as part of their style and culture program, Euromaxx on Monday and can be viewed by clicking here.

Amy Fleuriot, Cyclodelic

Thanks to Ben Broomfield for photographing the day and Claira Watson Parr for modeling our current collection. For any of you wondering the t-shirt I am wearing in the film is from the new collection of our new favourite designer Ashley Marc Hovelle.

I LOVE my LEOPARD helmet!


For three years now I have pedaled my way around London’s streets without a helmet and then I spotted it… A leopard print Sawako Furuno design in the window of Bobbin Bicycles. I nearly fell off my bike I was so excited!

To my delight my Granny and Granddad bought it for me for my birthday this week. Thanks! Today we pedaled out on our maiden voyage to grab some designer bargains at London Fashion Weekend. It certainly caused a stir amongst the fashionistas at Somerset House as I received multiple exclamations and positive remarks about my new helmet! Well done Sawako!

Sawako Furuno’s helmets are available in leopard print and other colours at Velorution and Bobbin Bicycles.

Cycle Show Round Up

A huge thank you to all of you who came to visit us at the Cycle Show this year. I finished the four days feeling fantastically overwhelmed by all the positive feedback and it was great to meet so many new faces as well as get the chance to catch up with those of you who visited us last year or indeed put faces to people I have only spoken to via e mail.

Thanks also to Andrea Vladova for taking the time to photograph our stand (images below). For those of you who couldn’t make it to the Cycle Show or who were unable to purchase on the day, our new collection will be up online after this weekend. Please sign up to our newsletter for the latest news and offers by e mailing ‘Subscribe’ to events@cyclodelic.co.uk . I also have some exciting new retailers to announce later this week… Amy x

New cuff colour ways and a photograph donated to us at the show of my idol Evelyn Hamilton.

Our saddle bags on display in the Cycle Store.

The Cyclodelic stand was a hub for bicycle loving women of all ages.

Our new clothing collection goes on sale.

5 day paint job

MONDAY After being stripped and sandblasted by Bikeworks, Chris and I collected the frame and parts of the Raleigh Caprice Jim from Bikeworks had found for my Dream Bike design and we cycled them back to Cyclodelic HQ. After fully restoring any imperfections in the frame Chris gave the frame, forks, chain guard and mudguard stays two base coats before spraying everything gold. Unfortunately the first gold we’d chosen just wasn’t quite gold enough in my mind and so a trip back to Halfords was in order to rectify the situation before I had a golden tantrum. Fortunately (for Chris) he chose well this time and after two more cans the bike gleamed a beautiful pale gold.

TUESDAY After a couple of nights deliberation over the best way to achieve the design whilst also making sure it was finished in time for this years Bike Week rather than Bike Week 2011 we decided to hand paint the Harlequin pattern rather than spray it. Next began the painstaking process of masking off the diamonds. This took Chris 3 hours.

WEDNESDAY & THURSDAY Once the frame, fork and chain guard were masked off Chris began the laborious task of painting each individual diamond one of 4 colours, magenta, azure, lime and orange making sure that no two ever touched. This took Chris 2.5 days.

FRIDAY After 2-3 coats of each colour the paint was left to dry overnight and in the morning it was time to peel off the pinstriping tape. Although there were a few bleeds and imperfections (such as are to be had on a hand painted object) we all agreed that it looked bloody marvelous!! After the lacquer was applied we left it to dry in the sunshine, which had, through some divine act remained throughout the entire process. Well done to Chris for his fantastic effort with the paint next back to Bikeworks to piece it all together…

Get Your Dream Bike with Team Green Britain Bike Week

My Dream Bicycle is a 'Harlequin' ladies frame with 3 speed hub gears and cream accessories.

Cyclodelic’s Amy Fleuriot joins a host of cycling celebs that will bring to life their Dream Bikes to raise money for social enterprises through a charity auction at this years Bike Week (19th-27th June).

Founded by EDF Energy, Britain’s largest producer of low carbon electricity, Team Green Britain is a movement that enables people to live in a more sustainable way. This year Team Green Britain and Bike Week are working together to inspire Britons to reduce their carbon footprint and promote low carbon transport solutions to a wider audience than ever before.

Everyone will be invited to get their dream bike during the week – either by bidding for a celebrity designed bike from the likes of Dawn Porter, Amy Fleuriot, Orla Kiely, Lord Sugar, Wayne Hemingway, Victoria Pendleton and Giles Deacon – or by bringing along an old bike to one of the Team Green Britain Bike Week events offering a reconditioning service. The money raised from the auctioned celebrity bikes will support cycling social enterprises that provide jobs for the long term unemployed, people with disabilities and young people who are not in education.

The social enterprises helping to create the celebrity dream bikes are Bikeworks (London), Bike Station (Edinburgh) and Oxford Cycle Workshop.

Victoria Pendleton, World and Olympic champion cyclist supporting Team Green Britain Bike Week said: “I would encourage everyone to get involved with Team Green Britain Bike Week. By choosing to cycle to the shops, school or for leisure, you’ll find you get to your destination quicker, save money, get fit and reduce your carbon footprint all at the same time. If everyone were to swap one car journey a day for a bike trip, think of the collective benefit – to our planet, our pockets and our health!”

To find your nearest event, visit www.bikeweek.org.uk and enter your postcode.

For further information or if you’d like to organise your own, log on to www.bikeweek.org.uk or phone 0845 612 0661. Team Green Britain Bike Week is also on twitter.com/TGBBikeWeek For further information on Team Green Britain, visit www.teamgreenbritain.org.

Impington College get sewing for I Bike Cambridge

Impington College IB students get creative and brush up on their sewing skills in time for I Bike Cambridge at The Big Weekend this July.

Over the past three weeks students from Impington College have been designing and customising their own bicycle themed t shirts in workshops ran by Cyclodelic for our new event at The Big Weekend in Cambridge on the 10th and 11th of July. I Bike Cambridge  will showcase the work of three local colleges and promote local businesses and cyclewear designers from around the UK.

For more information and to follow their progress check out the I Bike Cambridge blog here.