OAKLEY COVENT GARDEN STORE LAUNCH Apr 15, 2011

Being of American upbringing, I always associate the dreaded date of April 15, as the day we rush around ensuring our labour intensive tax forms are filled out, I’s dotted, t,s crossed, and sent safely to the IRS.  What a nice relief to be in London, where last Friday not only had the one year anniversary of the much beloved Look Mum No Hands Cycle cafe, but also the shop relaunch of Oakley’s covent Garden store.
Oakley has been a longtime supported of cycling, and cyclits, from BMX to elite road racing, and it was great to see faces from both ends of the spectrum at their launch event.  We also had the chance to try out the custom sunglasses bar, where some finely adept technicians fitted and customized our very own pair of killer specs. I’ll be rocking them on the bike this spring for sure.
The store looked great, with an installation piece made of thousands of pairs of sunglasses, and a great modern vibe.  It’s a welcome change from the sterile “specsavers” environement we might expect from a sunglasses store.
I lusted after more than half a dozen pair of sunnies.  Will have to be going back soon, to decide on which ones.
-Laura Fletcher

Liverpool Bicycle Film Festival

It was a jam packed weekend for bike events in the UK last weekend.  The Tweed Run went off in great style in London, and further North saw the innaugural BFF Liverpool. Liverpool has a budding cycling community, with a rich history of framebuilding and club riding in the area.  It also has a strong BMX community with the likes of DUB BMX in the area, and some of the country’s most talented riders residing in the Northwest.  The crowd was as diverse as ever, one of the great unique aspects of the BFF. The BFF had Packed crowds all weekend at FACT, our main venue, and also the first ever Liverpool Roller Race, with the Great Northern Rollers bringing Manchester Roller style.
See some pics & a hysterical video below, Courtesy of Brother Cycles

-Laura Fletcher

TWEED RUN: Style Edit

This weekend marks the 3rd Annual Tweed Run London.  For any of you lucky enough to get one of the coveted 500 places for riders, we’ve pulled together some last minute Best of the Best Lady’s Tweed Items, to get you prepped for this weekend, if you still need to get those amazing outfits together!
JACKETS:

Cyclodelic Navy Cycling Cape

Hobbs Frome Jacket

Our favorite bottoms:

McQ Pleated Tweed Skirt

Stella McCartney 3/4 Length Trousers

Super good deals from Urban Outfitters:

Kimichi & Blue Tweed Bow Front Shorts

BDG Tweed Shorts

For a splash of colour, we are absolutely in love with this adorable Hobbs NW3 Tweed Pinafore Dress

Can’t forget shoes and accessories!
and some metallic tweed from Eley Kishimoto

Eugenia Kim Muffy Hat

Bringing the pooch along for the day out?  We havn’t forgot him…
…and Carry Case

Harris Tweed Ltd. Edition Collar

Happy Shopping!!

By Laura Fletcher, Bicycle Film Festival

ICA Annual Gala Dinner & Auction

Bicycle Film Festival UK Producer, Laura Fletcher, reports for cyclodelic on last nights exclusive event.

Last Night saw the 2011 ICA annual Gala dinner and auction, which this year included 13 customized Bicycles by some of the world’s top artists.

The Ai Wei Wei deconstructed bike went for over £50,000 on the Auction Block.  The Damien Hirst bicycle, fetched £21K, and other notables of the night included a Gavin Turk, Mark Wallinger and Jessica Voorsanger.

The theme of the night was Psychadelica, down to the brightly dyed canapes and hallucinogenic inspired performance artists, mingling with the crowd throughout the night.

Photograph courtesy of the ICA Press Office

Photograph courtesy of the ICA Press Office

Photograph courtesy of Laura Fletcher

Photograph courtesy of Laura Fletcher