Lady cyclists, are you concerned about your safety on the streets but tired of that less-than-fashionable piece of plastic you wear on your head to protect yourself? Cycle chic is on a mission this summer to rid the helmet of its ugly and geeky stereotype and we want to help! The women at cycle chic are holding a campaign to find the trendiest helmets out there and share those styles with cyclists everywhere. Submit a photo of yourself in your trendy helmet to email@example.com or tweet them a picture @cyclechic….and don’t forget to take a look at our selection of Sawako Furuno’s eternally stylish helmets at our website.
Last week, two of our interns spent a day in Cambridge and a day in Oxford spotting their favourite bikes and rewarding their owners with a surprise discount on our website. While a lot of our business comes from London, we are looking to expand our clientele to other major cycling cities, and our interns were certainly excited to see all of the great bikes and enthusiastic cyclists throughout Oxford and Cambridge. We are looking forward to new cyclists sporting our Cyclodelic gear and reaching out to others throughout the UK. Here are a few pictures of their favourite bikes and our discount cards these lucky cyclists found in their bike spokes. Keep an eye out for a discount of your own!
To read the full article and view the rest of the July issue of Bike Biz click here.