Feature in Global Innovation Report

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Fashion

Compiled by Gemma Ball GDR Creative Intelligence

Cyclist chic (4 & 5)

Fashion retailer Topshop in London has embraced the city’s

revived interest in cycling by teaming up with Cyclodelic –

a fashion brand aimed at female cyclists – to create a new

accessories range. The collection includes bags, caps and ankle

cuffs in striking hues, encouraging wearers to enjoy the

sport without neglecting their personal style. The launch was

celebrated with a fancy dress bike ride around London.

Participants were charged £5 to enter and the best-dressed

cyclists – as judged by Cyclodelic – won items from the new

collection. Garments are priced between £10–£140 ($15–$213).

Source: http://www.fitsugar.com

Design: Amy Fleuriot (www.cyclodelic.co.uk)

Topshop Bicycle Window

We found this picture on the Fixed Gear London blog and had to cycle down to see it for ourselves. Whilst we’d like to give TopShop the big thumbs up for promoting bicycles as a cool way to be seen getting around town, we have one BIG problem with TopShop’s window display – where are the bicycles for the girls!?

Pret a Rouler

Bicycle shop Velorution is presenting Pret a Rouler at The Village Underground, Shoreditch, London. A multi sensory design experience, rather than a fashion catwalk in its traditional sense; models will naturally be on bikes. Cyclodelic will be debuting its first collection of innovative accessories for the fashion conscious commuter who needs style and practicality, along side some of Londons most exciting brands including Vexed, Junky Styling and Guy Hills. For more information visit: www.velorution.biz /pret