Psychedelica at The ICA

On the evening of March 29th, the ICA is hosting its fundraising party Psychedelica to support the ICA’s future programme of talks,films,performance and exhibitions. Celebrations include the auction of  30 works created  by established and emerging artists, including Damien Hirst, Ai Weiwei, and Jake and Dinos Chapman.  One of our retailers, Velorution donated bicycle parts to the artists. The auction lots are available for preview until the 27th in Upper Galleries at the Institute of Contemporary Arts in London.  Featured below are two bikes that will be  included in the auction.  For more information please visit the website.

Damien Hirst’s ‘Hollander’

‘Rosebud’ Matt Collishaw

Mobile Shop at International Women’s Day

Xanthe, Emily and I had a great day at the London Cycling Campaign’s ride for International Women’s Day on Sunday. The sun was shining and we had hot chocolate and brandy from the Shortwave Cinema to keep us warm as we pedaled our mobile shop (a Christiana bike loaned from Velorution) down to Bermondsey Square.

Thanks to everyone who came and supported us by purchasing items on the day. We also had the pleasure of making friends with the lovely Annabelle from mobile bicycle maintenance company Cycldelik and Katie who we have to thank for the picture above!

The Zandra Rhodes Bicycle Project

If you follow the Cyclodelic blog you’ll know that we were paid a visit by fashion royalty, Zandra Rhodes at the Cycle Show last year. What I didn’t mention was why.

Over the past couple of months we have been working with Zandra, thanks to the London Cycling Campaign, to re design her dusty Raleigh Shopper and make it as fabulous as her. It all started when Koy interviewed Zandra for the London Cyclist Magazine (see picture of article). Last week we retrieved the iconic little bicycle from Zandra’s garage and yesterday it began its journey to an extreme make – over. First stop Velorution.

Over the next few weeks Zandra’s cycle will be stripped, scrubbed, sprayed, decorated at her London studio, be given new parts, a touch of bling and then returned to Zandra phew!

The whole process is being filmed and we will keep you updated with our weekly progress. At Cyclodelic we are feeling the pressure of designing Zandra some new panniers and a custom saddle to match the bicycle. More to come…

Cyclodelic Retailers

Just a reminder that Cyclodelic will be starting back at business slightly later than usual this year due to the fact that we are currently in talks with new retailers in Australia.

We’ll be back to business as usual (snow and aeroplanes permitting) next week from the 13th of January.

In the mean time you can still purchase our products right now from the following retailers:

Bobbin Bicycles, Angel Islington, London

Tokyo Fixed Gear, Soho, London

Velorution, Fitzrovia Central London

2 Wheels, Dublin

She Active, Brighton

Velorution event photo’s now up…

Thanks to Andrea and Adeline at Velorution for putting on such a civilized event at short notice. Visit the Cyclodelic flickr site here to see photo’s.

An evening of Cyclodelic Chic at Velorution

The Flyguard

Photograph by Kasper Daems

At Cyclodelic we hate ugly mudguards, but also like to ride in the rain and that’s why we love the new ‘Flyguard’ by Christopher Delia. The design, made from skillfully cut recycled bottles, comes with a mount to attach it to your bicycle and is on sale now at Velorution.

New Belts and Cuffs at Velorution

A couple of pedal turns from Oxford Street, Velorution has long been a bicycle mecca for commuters who like to ride in style. Cherry picking from the most beautiful bicycles and accessories on the market to sell from their central London store, they also offer custom builds, rentals and run one of London’s premier courier services.

Velorution – Great Titchfield Street

Our accessories collection is now available to purchase through bicycle boutique and commuter mecca Velorution on Great Titchfield Street, London.

Velorution  has a fantastic range of bikes, clothing and accessories and also has a loans scheme and courier service. They were one of the first shops to recognise the importance of style in cycling and were the driving force behind London’s first cycle fashion show Pret a Rouler. Keep up to date by checking out their regularly updated blog.

Cycle Fashion is Ready to Roll!